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Celebrate Cat Day with Purrfect Goods! 3 Time-Limited Product Series in 2024
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February 22 is Cat Day in Japan. Cat lovers can celebrate with three delightful campaigns in Tokyo offering cat-themed treats and goods: explore shops at Tokyo Skytree's Solamachi and Tokyo Station, or enjoy cat-themed goodies at FamilyMart!
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Tokyo,Japan
Assistant editor at MATCHA since 2023, Kate is a photographer who enjoys traveling Japan's hidden gems and adventuring off the beaten path. Living in Japan since 2018, she has traveled across different areas of Japan. From indulging in Aomori’s apple pies and fiery festivals to exploring the quaint charm of Nagasaki’s cat-filled streets she is always searching for new areas full of atmospheric beauty, festivals, and seasonal events to capture on camera.Assistant editor at MATCHA since 2023, Kate is a photographer who enjoys traveling Japan's hidden gems and adventuring off the beaten path.
Picture courtesy of PR Times
February 22 is Cat Day in Japan. At the origin of the celebration stands wordplay: one way of pronouncing this date is like a series of "nya" syllables, which is associated with meowing.
Cats are undoubtedly very loved in Japan, so it's no wonder they should be celebrated. Every year before February 22, time-limited goods and treats with charming cat designs decorate the shelves of stores in Japan.
We've chosen three special events and campaigns to enjoy before Cat Day in February 2024!
Cat Day Events and Special Products 2024
1. FamilyMart: The Family Nyato Series (Februrary 13 - 22)
2. Tokyo Solamachi Cat Day Fair (February 15 - 29)
3. Tokyo Station Jalan Fair 2024 (February 15 - March 31)
1. FamilyMart: The Family Nyato Series (Februrary 13 - 22)
Celebrating Cat Day with adorable charm, FamilyMart's Family Nyato Daisakusen campaign is brimming with sweets and desserts with cat motifs from February 13 to 22!
The 19 cat-themed products feature the popular Mofusand illustrated kittens, adorning the store's sweets, bread, drinks, and daily items!
From milk cream cat-paw-shaped bread and Yamamoto's iconic Kuroneko as a chocolate cake to cute illustrated coffee cups and mugs, the Family Nyato Daisakusen campaign has something for every cat lover!
Other items include delicious cat-shaped rich baked cheesecake, a cat caramel and vanilla cream sandwich, sweet black honey kinyakonyate, souffle pudding caramel nyate, and more.
Adorable by name and design, these amusing products are sure to brighten your day!
Information and photo source: PR Times
2. Tokyo Solamachi Cat Day Fair (February 15 - 29)
The Tokyo Solamachi® Cat Day Fair runs from February 15 to 29, coinciding with Cat Day on February 22. The event features a plethora of cat-themed delights including cat sweets, liqueurs with feline labels, and adorable cat items for purchase.
Unique products like the Bunkoya Ozeki Cat Collection wallet, CatFace socks, Mini Mofusand figurines, and the +d Koneko Cup - a cat-shaped mold for jelly, sand, or snow, cater to feline enthusiasts.
A special "Nyan Nyan Workshop" allows visitors to create personalized cat-themed crafts. Visitors can meet friendly felines from the 23rd to the 25th at Nyan Nyan Land, a playful space full of cats and their delights on Solamachi's 5th floor!
Why not indulge in cute Japanese-style nyashmallows, participate in workshops, and explore the charming cat-centric offerings at Tokyo Solamachi during this year's Cat Day celebrations?
After a day at Solamachi, we recommend heading over to Imado Shrine, a cat and love shrine located not far from Tokyo Skytree, which is collaborating with the event!
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Information and photo source: PR Times
3. Tokyo Station Jalan Fair 2024 (February 15 - March 31)
Tokyo Station is set to host the captivating Tokyo Station Jalan Fair 2024, a collaborative endeavor with the renowned travel website Jalan. The event will take place at Ecute Tokyo and Gransta Tokyo within Tokyo Station, capturing the essence of culinary delights and creative offerings from February 15 to March 31, 2024.
This festivity showcases 13 delightful "Nyaran" sweets and culinary delicacies, including nine new additions. Featuring traditional Japanese treats like mitarashi dango with adorable cat paws, Shiratama Anmitsu, and Anpan Cake, alongside scrumptious desserts such as Katanuki Baumkuchen and chiffon cake, all inspired by Jalan's lovable cat mascot Nyalan.
Celebrating Cat Day on February 22, the fair offers an array of flavorful sweets and tantalizing cuisine, ensuring guests uphold its tradition of excellence since 2019.
In addition to the delectable culinary offerings available for purchase, visitors who spend over 1,500 yen can also receive exclusive limited-edition items such as a charming Nyalan acrylic stand and a Nyaran pin badge designed to resemble tickets.
Information and photo source: PR Times
Enjoy Cat Day in Japan!
We hope the events featured above made you curious about Cat Day and its special place in Japanese culture. If you love cats, make sure to check out our articles below featuring iconic cat spots and goods!
Read also
Assistant editor at MATCHA since 2023, Kate is a photographer who enjoys traveling Japan's hidden gems and adventuring off the beaten path. Living in Japan since 2018, she has traveled across different areas of Japan. From indulging in Aomori’s apple pies and fiery festivals to exploring the quaint charm of Nagasaki’s cat-filled streets she is always searching for new areas full of atmospheric beauty, festivals, and seasonal events to capture on camera.Assistant editor at MATCHA since 2023, Kate is a photographer who enjoys traveling Japan's hidden gems and adventuring off the beaten path.
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