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Village Vanguard Shibuya: See Japan’s Subcultures All In One Place!

Village Vanguard Shibuya: See Japan’s Subcultures All In One Place!

Tokyo 2018.02.18 Bookmark

If you want to buy Japanese pop and subculture goods, then go to Village Vanguard! This is a shop filled with books, CDs, and a variety of goods based off of games and anime. Events are also held almost every day!

Translated by Sandy Lau

Written by 五月女菜穂

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Different Subculture Goods at an Exciting Bookstore

Do you know of a shop called Village Vanguard? The concept behind this shop is “a bookstore that you can enjoy yourself in” and they sell books along with CDs and general goods. It's quickly becoming a popular spot with tourists to Japan.

The brand has 389 shops (as of the end of May 2017) throughout Japan. This time, with the cooperation of Village Vanguard Shibuya, we searched for general goods that would make perfect souvenirs from Japan.

Explore a Shop Filled with General Goods

Want Subculture Goods? Visit Village Vanguard Shibuya!

The second floor basement of the Shibuya shop is where the event space is located. It appears that events such as talk shows and autograph signings by idols, music bands, comic artists, and intellectuals are held almost every day.

The latest information is posted on their Twitter (@vvshibuyaudgw) (Japanese) and there might even be an event being held when you visit.

Want Subculture Goods? Visit Village Vanguard Shibuya!

Both the interiors of the first and second floor basements are overflowing with products. There are corners lined with visual kei band CDs and merchandise.

Village Vanguard Shibuya

A corner with general goods in retro Japanese designs.

Want Subculture Goods? Visit Village Vanguard Shibuya!

A corner with idol photobooks and calendars.

Want Subculture Goods? Visit Village Vanguard Shibuya!

Striking T-shirts.

Want Subculture Goods? Visit Village Vanguard Shibuya!

And even a corner where massive candies are sold. The shop also has Studio Ghibli-related items and an abundance of products of characters from games, anime, and comics.

You can enjoy the shop just by walking around the various areas inside!

Next PageOn the next page, we’ll introduce products that are popular with tourists!
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The information presented in this article is based on the time it was written. Note that there may be changes in the merchandise, services, and prices that have occurred after this article was published. Please contact the facility or facilities in this article directly before visiting.

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