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6 Things To Enjoy At Ginza Itoya, The 100 Year Old Stationery Store

6 Things To Enjoy At Ginza Itoya, The 100 Year Old Stationery Store

Tokyo 2017.06.03 Bookmark

This article is about the famous stationery shop Itoya, which re-opened in June 2015, as G. Itoya. Get lost in a sea of uniquely Japanese stationery!

Translated by Shinji Takaramura

Written by OsawaKimie

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Ginza is where the adults of Japan come to shop, dine, and play. A fashionable area where many of Japan's top brands and department stores have their main locations, Ginza is also a city rich in history and culture as Kabukiza Theater where kabuki performances are held, and internationally known Tsukiji Fish Market are also found in the immediate area.

Itoya, a stationery store in Ginza, reopened in June 2015 after going through a complete renovation. Established about a hundred years ago, it is a prominent Japanese store with a rich history. Itoya deals in stationery and offers ideas to enrich your everyday life. They also offer various services to tourists from abroad.

There is plenty to see and do in the area, so whether you are looking for some of Japan's famous cosmetics, want to enjoy some regional cuisine, try a stunning matcha parfait, or even hunt for a hidden power spot, you're sure to enjoy your time in Ginza.

This article will introduce G. Itoya, Itoya's new flagship store on Ginza Dori, and the six best things to enjoy during your visit there.

1. Send a Letter from the SHARE Space


Each floor of G. Itoya has a different concept. The SHARE space on the second floor is filled with items for sending thoughts to another person, such as letter paper, envelopes, and postcards.


G. Itoya carries stationery from all over the world, including various items made in Japan. If you want to send a letter with a Japanese edge, try this wooden kokeshi doll postcard. It costs 972 yen.

This is no ordinary Japanese-designed postcard, as it can be turned into a kokeshi doll, a wooden toy produced in Japan's Tohoku area.


At G. Itoya, you can write a letter and post it as well.


Buy letter paper and write to someone special. A letter from a hotel, writing about what happened that day may be nice, but a letter from the place you visited can convey a more direct feeling, made even better with some nice stationery.


You can borrow a pen at the counter, or buy one with the postal code logo. Itoya also sells originally-designed stamps, as well.

On the next page, see what kind of items you can purchase as souvenirs from G. Itoya!

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