Niigata's Murakami City: Enjoy Fun Events, Sightseeing, and Local Cuisine!

10 gourmet and sightseeing spots you should stop by on your way to the Tateyama Kurobe Alpine Route

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Here are 10 recommended spots where you can stop by during your free time in Omachi City, Nagano Prefecture, located in the HAKUBA VALLEY area at the foot of the Tateyama Kurobe Alpine Route. Omachi City is also sometimes called Shinano Omachi (station name). There is an official tourism website cal...

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Required time

2-3 hours

Transportation
directions_car_filled Car
directions_walk On foot
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If you are coming by car, we recommend parking at the municipal parking lot next to Shinano-Omachi Station!
1 hour free, 60-90 minutes 100 yen, maximum 1500 yen, cheap.

We will introduce recommended spots that you can explore on foot near Ogizawa Station on the Tateyama Kurobe Alpine Route and Shinano-Omachi Station, the bus stop for HAKUBAVALLEY Ski Resort.

Let's start from Shinano-Omachi Station! This is the bus stop for Tateyama Kurobe Alpine Route Ogizawa Station, HAKUBA VALLEY Kashimayari Ski Resort, and Jigatake Ski Resort.

Go to the right at Shinano-Omachi Station and walk down the shopping street for about 5 minutes to Kikuryu, a famous Japanese sweets shop.

1
Kikuryu

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Now that you've had your fill of Japanese sweets, let's go see some old buildings where you can feel the history of Japan.

Shio no Michi Chojiya was built over 130 years ago and has been designated as a registered tangible cultural property of Japan as a building with historical value.
This is a residence called Shoya that was in charge of the area, and is now a valuable museum. There will be exhibitions of tools and rooms used in Japan in the past, as well as the Yabusame Hall attached to the building. There are also exhibits such as the summer festival of ``Nja''. (There is no separate admission fee). This is a festival where children play an active role, which is rare in Japan.

It is a 4 minute walk from Kikuryu to Shio no Michi Chojiya.

2
Salt Road Chojiya

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After exiting Shio no Michi Chojiya, pass through the parking lot on the left, pass through Shimonakacho Pocket Park, and move on to the next ``ai coffee''. It takes about 4 minutes on foot.

This house (private house) located at the back of the parking lot, to the left of the public toilet (free of charge), is a building that is easy to understand in the townhouse style of the area. (As it is a private residence, entry to the premises is prohibited). As shown in the Shio no Michi Chojiya exhibit, there was a small river flowing beneath the houses in this area facing the shopping street, and the water was used for domestic purposes. The buildings facing the shopping street are built in the style of machiya in Kyoto, and many have narrow frontages and deep structures. It's fun to walk around and look at the buildings with such atmosphere.

Go down the alley at the back right of the parking lot, and the alley on the left is Shimonakacho Pocket Park. The next destination, ``ai coffee'', is located on this street.

The owner and his wife have lived overseas and can speak English. If you have any trouble, please consult us. The view from inside the store is beautiful and relaxing in all seasons. There are also delicious sweets. Please come and enjoy the comfortable space.

3
ai coffee

When you exit ai coffee and go to the right, you will see a building with a picture of a mountain on the wall. Shinano Omachi is also at the foot of the Northern Alps, and on the second floor there is a cafe called ``Mitsumata Sanso Library'' run by a mountain hut in the Northern Alps. This cafe is run by Mitsumata Sanso in Ura Ginza of the Northern Alps and is recommended for advanced mountain climbers.If you are interested in mountain climbing, there are many exhibits related to mountains, so it might be interesting. Open the door on the left side of the picture to go up to the second floor. https://m-toshositu.com/

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When you arrive at the shopping arcade, walk to the right. It is a spot where you can drink Meshimizu, which is about a 1-minute walk away.
Located at the uppermost reaches of the Shinano River, the longest in Japan, this town at the foot of the Northern Alps is home to delicious water.
The aforementioned ai coffee also fell in love with the water in this city, so he moved there and opened a shop there. Recently, there has been an increase in the number of people opening businesses that take advantage of the city's delicious water.

This city has a story related to water, and you can enjoy drinking and comparing the water. (free)

See below for female Shimizu and male Shimizu.

4
Onna Mizu

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30 seconds walk.
For Otoshimizu, please see here. https://matcha-jp.com/jp/place-master/13060
It's just after crossing the crosswalk in front of Meshimizu. Oshimizu, whose water source is at the foot of the Northern Alps, is slightly harder. Please try comparing the drinks.

Sosha is different

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It takes 0 seconds to walk to the next spot, ``Wachigai''.
The Otoshimizu drinking fountain is the next recommended spot.
This is a restaurant where you can enjoy dishes (local cuisine) that make use of the historic food culture of this city. You can eat hospitality dishes that are served to guests who come to stay at the Nakaichi Oji Shrine's summer festival. (Reservations are required). Limited to one group per day, you can also experience cooking (in English). Reservations are also required.

5
Sosha Wachigai

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Next, let's go to a recommended spot for those who want to eat something other than local cuisine.
You can arrive in 4 minutes on foot.
Omachi Meitengai is a famous shopping street with a wide variety of restaurants.
Art from the Northern Alps International Art Festival, which is held here once every three years, is painted on the ground.
(Northern Alps International Art Festival https://shinano-omachi.jp/

Retro has recently become popular in Japan, so this arcade shopping street that retains the atmosphere of the past is popular as a tourist spot even among young people.

6
Omachi Meitengai

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After enjoying Omachi Meitengai, return to Omachi Ekimae Hondori Shopping Street. When you reach the main street, walk to the right.
About a 4-minute walk from Omachi Meitengai, you will arrive at ``Northern Alps Brewery'', a craft beer brewery that uses delicious water from Shinano Omachi. You can taste and compare the freshly brewed craft beers in the barrels. The coffee-flavored coffee punch made by the owner, who also runs a coffee shop, is a one-of-a-kind flavor that can only be tasted here. Please enjoy it. *Car drivers are prohibited from drinking alcohol. There are severe penalties in Japan. Please be careful.

7
Northern Alps Brewery

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After filling your stomach with delicious food and drinks, let's take a short walk.
Exit the store and head to the left (opposite to where you came from). Wakaichi Oji Shrine is about a 17 minute walk away.
The summer festival that we saw earlier displayed at the Yabusame Hall is the summer festival of this shrine.
Although the shrine here is a shrine, it is unusual in that it also has a Buddhist three-story pagoda and a Kannon-do hall.
MATCHA's article explains how to visit the shrine.
Proper etiquette for visiting shrines that you can't ask about now https://matcha-jp.com/jp/874

8
Wakaichi Oji Shrine

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Return to Shinano-Omachi Station.
The 3000 meter Northern Alps that can be seen from the shopping street are also impressive and beautiful. Please have fun walking around.

About a 20-minute walk away, you'll want to take a break and find ``Cake & Cafe Ryudaya,'' a shop where you can enjoy delicious handmade cakes on the spot. It is a long-established store that represents this town. In Japan, many people are dieting and health-conscious, so the cakes are less sweet, and many stores are particular about using pesticide-free ingredients, resulting in delicate flavors. Many baked goods have a long shelf life, so they are also recommended as souvenirs.

9
Cake & Cafe Tatsutaya

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In Shinano Omachi, where delicious water is born, there are three breweries that produce Japanese sake in addition to craft beer. Finally, let's go to a souvenir shop where you can buy delicious sake and Japanese crafts. If you forgot to buy souvenirs on the Tateyama Kurobe Alpine Route, we also sell some souvenirs here.

10
Izura Omachi Special Products Hall

After purchasing beer, alcoholic beverages, snacks, crafts, and sweets made with the city's delicious water, we will return to Shinano-Omachi Station, which is about a 5-minute walk away. Did you enjoy walking around the city? This time, we have introduced a walking route centered around covered shopping streets that are easy to walk even in bad weather.

In addition to the above, Shinano Omachi also has three adjacent lakes that are popular for activities: Lake Kizaki, Lake Nakatsuna, and Lake Aoki, three dams with emerald green lake water, Omachi Dam, Nanakura Dam, and Takase Dam, and the Northern Alps. There are tourist spots rich in nature that you should visit, such as Higashiyama, where you can see the Omachi Mountain Museum. Stay at Omachi Onsenkyo, which has several hot spring inns, and take a leisurely stroll around it.

How to access Shinano-Omachi Station from the Tokyo metropolitan area

For information on how to get to Shinano-Omachi Station from Tokyo, Nagoya, and Osaka, please refer here.

Written by

Omachi City, Nagano Prefecture, is a mountainous city surrounded by mountains, with an urban area as high as 700 meters above sea level, where you can still feel the culture of the time when it flourished as a post town long ago. Shinano Omachi is characterized by its impressive view of the Northern Alps from the city, proximity to magnificent nature, and the ability to walk around the historic town while feeling nature. It is a small city with a population of just under 30,000, and is often referred to by tourists as ``Shinano Omachi,'' the name of Omachi City's main station. Shinano Omachi is also at the foot of the ``Tateyama Kurobe Alpine Route,'' a mountain sightseeing route where you can walk through the world-famous ``Snowy Otani in spring'' and ``Kurobe Dam Sightseeing Water Release'' in summer, and welcomes close to 1 million visitors a year. It is also a city where We also have a large number of visitors visiting the Northern Alps, a series of mountains with an altitude of 3,000m, as well as visitors enjoying water activities, camping, and saunas at Lake Aoki, Lake Nakatsuna, and Lake Kizaki in Shinano Omachi, where the water is beautiful. Masu. Shinano Omachi is located in the northwestern part of Nagano Prefecture, with Nagano City to the east, Toyama Prefecture to the west, Matsumoto City to the south, and Hakuba Village to the north, making it even more convenient to use as a base for your travels. We want people all over the world to know about this city, which has so many charms, such as local foods such as soba, game meat, and wild vegetables that can only be found in areas close to nature, sake, local beer, and coffee made with delicious water, day-trip hot springs, and hot spring inns. I think. We would appreciate it if you could share your attractions with us by using #shinanoomachi. thank you.

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