Harajuku-Omotesando: 25 Fun Things to Do, Shopping, and Food

Harajuku and Omotesando: Tokyo's Leading Fashion Hub

The birthplace of kawaii ("cute") culture, Harajuku is a sacred ground for unique fashion trends.

On the other hand, Omotesando, the avenue connecting Meiji Shrine to Aoyama and Omotesando Station, is filled with high-end brand stores.

A visit to the Harajuku-Omotesando area of Tokyo can give you a glimpse of global fashion trends. This time, we've compiled 25 places to visit in Harajuku and Omotesando, with a focus on shopping facilities, fashion, and cafes.
Second-hand boutique "ALLU" discount of 10,000 Japanese yen

25 Things to Do in Harajuku-Omotesando by Area

Harajuku Station and Takeshita Street Area

Harajuku Station has undergone renovations and was reopened in March 2020. The new station still maintains its original Western architectural style while bringing back memories of the past. With expanded ticket gates, additional elevators, and restrooms, the station has become more convenient for visitors to the area.

1. @cosme Flagship Store: Find the Latest Beauty Items

Picture courtesy of Fashion Press
Japan's largest beauty and cosmetics comprehensive website, @cosme, has gained popularity due to its reviews and evaluations from people who have actually used products. It has become a primary reference website for Japanese girls when purchasing cosmetics.

@cosme has several physical stores in Japan, and its flagship store officially opened in front of Harajuku Station on January 10, 2020. In addition to having a makeup product trial area, the third floor is exclusive for members. By downloading the official @cosme app, you can use this floor for free.

2. WITH HARAJUKU: A New-Style Mall at Harajuku Gateway

Picture courtesy of Fashion Press
WITH HARAJUKU, a 13-story shopping complex just across Harajuku Station, had its grand opening in April 2020.

Major fashion and cosmetics brands operate innovative storefronts within this large building. It serves as a platform for subcultures born in Harajuku to shine on the stage that is Tokyo.

WITH HARAJUKU

1-14-30 Jingumae, Shibuya-ku, Tokyo 150-0001

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3. GU STYLE STUDIO: High-Tech Shopping

The GU store on the second floor of HARAJUKU QUEST is not your typical store; it's a high-tech, new-generation store called GU STYLE STUDIO. You can use the panel inside the store called GU STYLE CREATOR STAND to create your own AVATAR character and experiment with various clothing styles.

If you find something you like, you can not only specify a time to pick it up but also purchase it directly online, eliminating the need to carry shopping bags while exploring Harajuku.

GU GU STYLE STUDIO Harajuku

1-13-14 Jingumae, Shibuya-ku, Tokyo 150-0001 Harajuku Quest 2nd floor

4. Takeshita Street

As soon as you step out of Harajuku Station's Takeshita Exit, you'll find Takeshita Street, which has given birth to countless trends and subcultures, primarily centered around students.

Some may think that the shops in this area are too focused on individual styles and are not suitable for themselves. However, the shops in this area cater to a wide range of tastes, making them popular among visitors of all ages and ensuring that there's something for everyone.

Two of the most popular stores on Takeshita Street are Kutsushitaya, known for its two-day socks production, and Tutuanna, a brand of underwear and home wear.

One of the things that shouldn't be missed out on here is the Takeshita Street specialty: crepes. These crepes come in various flavors and have a distinct creamy taste that has won the hearts of many visitors, offering a different experience from what you might find in your home country.

Additionally, just across the street from Harajuku Station's Takeshita Street exit, you'll find the Harajuku Tourist Information Center, which not only provides information but also sells Japanese souvenirs.

5. Laforet HARAJUKU

Laforet HARAJUKU is the epicenter of Harajuku's fashion culture. Opened in 1978, Laforet is the birthplace of Harajuku's distinctive pop culture.

The building has a total of 13 floors and features a rare stepped structure and an elevator system designed in a zigzag pattern.

The stores in Laforet Harajuku offer a wide range of products, including women's and men's clothing, shoes, accessories, and items catering to unique fashion styles such as Lolita. One of the most significant attractions of this facility is the biannual sales held in July and January, during which fashion items are often discounted to well below their original prices, attracting many shoppers looking for great deals.

On the sixth floor, you'll find the entrance to the Laforet Museum, which hosts various types of art exhibitions periodically. Some notable events held there include the Pixar exhibition, exhibitions by photographer Mika Ninagawa, and others.

Laforet Harajuku

1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001

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6. LUSH Harajuku

Picture courtesy of LUSH Japan

If you walk down Omotesando Avenue from Harajuku Station, you'll probably feel a lovely scent in the air. No, it's not one of Harajuku's crepe stores. The scent is likely coming from LUSH Harajuku, a specialty bath bomb and bath goods store operated by LUSH FRESH HANDMADE COSMETICS.

You'll find here an amazing range of bath bombs of various shapes, scented with blissful fragrances. After a long day walking in the city, why not pamper yourself with a deeply relaxing bath? Some of the items are exclusive to this shop and cannot be found online or anywhere else in the world.

LUSH Harajuku store

1F, Onishi Building, 1-13-11 Jingumae, Shibuya-ku, Tokyo 150-0001

7. Chicago Harajuku Store

Many people are aware that Harajuku is a treasure trove for discovering second-hand clothing. Chicago is particularly famous among thrift stores for its extremely low prices, with some items priced below 1,000 yen!

The store offers a wide variety of items, from T-shirts to traditional Japanese kimonos. There are currently three Chicago stores in the Harajuku area: the Harajuku store, the Takeshita store, and the Jingumae store.

Harajuku Chicago Omotesando

8. RAINBOW SWEETS HARAJUKU

The world's first dessert shop with a rainbow theme! RAINBOW SWEETS HARAJUKU offers a variety of treats, including popular rainbow ice cream rolls, fruit frosty ice cream, and rainbow cotton candy.

They use high-quality Hokkaido vanilla ice cream and fresh cream in their creations, making them a delightful choice for anyone. Don't forget to take out your camera and capture these colorful delights in photos!

RAINBOW SWEETS HARAJUKU

1-16-5 Jingumae, Shibuya-ku, Tokyo 150-0001 RYU Apartment 1F

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9. Daiso 100-Yen Shop Harajuku Branch

The popular 100-yen shop Daiso, located on Takeshita Street, is hard to miss with its eye-catching pink exterior. Inside, you can find a wide range of products, including Japanese knick-knacks, snacks, stationery, and even traditional crafts. At this store, you might even discover limited-edition items featuring collaborations with popular idols!

Daiso Harajuku (2F) store

1-19-24 Jingumae, Shibuya-ku, Tokyo 150-0001 Village 107 2nd floor

10. THINK OF THINGS: Lifestyle Shop and Cafe Operated by Kokuyo Stationery

Kokuyo Stationery is a brand that is well-known and used by people all over Japan. They have opened a lifestyle shop and cafe near Harajuku. At THINK OF THINGS, they sell the popular series of stationery products and office supplies, as well as new original items.

The cafe offers coffee made with freshly roasted beans and light snacks; the menu includes hot dogs and sandwiches.

THINK OF THINGS

3-62-1 Sendagaya, Shibuya-ku, Tokyo 151-0051

11. Cookie Time Harajuku: Delicious Desserts!

Cookie Time is a cookie bar near Harajuku Station that offers delicious edible cookie dough, fresh cookies, and cookie shakes.

The edible dough menu includes specialties like classic chocolate chunks, fudge brownie cheesecake, chocolate bar fudge and cream cheese, and Nutella white chocolate brownie. The cookie shakes are available in many different flavors, including seasonal flavors and hot cocoa varieties in winter.

This shop is a must-visit for those with a sweet tooth.

Cookie Time Harajuku

1-21-15 Jingumae, Shibuya-ku, Tokyo 150-0001

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Meiji-Jingumae Station - Meiji Street - Cat Street

Whether it's Meiji Street with its independent brand stores or Cat Street known for its collection of handmade item shops, the atmosphere in this area is quite different from the bustling Takeshita Street. It's a great place to slow down and explore one shop after another at a leisurely pace.

12. Kiddy Land Harajuku Store

Many people come here specifically to find merchandise related to their favorite anime characters! Kiddy Land Harajuku offers one of the largest selections of character merchandise in Japan in addition to all kinds of toys and games for children. What's even better, they also provide tax-free shopping services.

Kiddy Land Harajuku

6-1-9 Jingumae, Shibuya-ku, Tokyo 150-0001

13. Cat Street: Walk into a Fashion Magazine Photoshoot

Cat Street is a nickname for the pedestrian street that connects Harajuku and Shibuya, leading to Miyashita Park on Meiji Avenue.

There are many well-decorated beauty salons and hidden cafes along Cat Street. Compared to Omotesando and Takeshita Street, it tends to be less crowded, making it a more relaxed shopping experience.

Cat Street is a place for everyone who wishes to enjoy shopping in a peaceful environment, discover unique stores, and leisurely stroll along the streets of Harajuku.

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14. Number Sugar: Savor Sweet Milk Candy

Besides the fiercely competitive crepes and popcorn, caramel has also become a trend in Harajuku. Number Sugar is a milk caramel specialty shop; in addition to their Jingumae store, they also have branches in the Daikanyama and Marunouchi districts of Tokyo.

Their milk caramels are handmade, free from preservatives, and do not contain any artificial flavors or chemicals, emphasizing the purest flavor. Such pure and exquisite milk caramels are probably only available here. Enjoy!

NUMBER SUGAR

5-11-11 Jingumae, Shibuya-ku, Tokyo 150-0001

15. Iyoshi Cola: A Craft Cola Specialty Store

In April 2021, Japan's famous craft cola brand Iyoshi Cola opened its second store in the somewhat quieter Cat Street. The store offers two types of freshly made cola: their signature cola called THE DREAMY FLAVORmade with a craft cola base, carbonated water, lemon, and black pepper, as well as a milk cola.

Iyoshi Cola uses natural spices in accordance with traditional Chinese medicine to prepare their beverages; this is why their drinks feel less burdensome on the body when consumed. Their craft cola has a nostalgic yet fresh flavor that's quite unique.

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16. TORNADO MART: A Stylish Men's Brand

Shopping on Cat Street isn't just for girls; guys can also enjoy the thrill of shopping here. You'll find several men's clothing stores, like TORNADO MART, which caters to slim and tall body types, with a strong emphasis on fashion-forward and diverse styles.

If you're looking for unique pieces that set you apart from others, this is the place to discover hidden gems.

TORNADO MART WORLD Omotesando store

4-26-1 Jingumae, Shibuya-ku, Tokyo 150-0001

17. THE NORTH FACE KIDS: Enjoying Fashion from a Young Age

THE NORTH FACE's first-ever kids' clothing store, THE NORTH FACE KIDS, allows children to get closer to the great outdoors. While it's a leisure and sports brand, its designs are full of style, making even adults envy the collection.

THE NORTH FACE kids Harajuku

6-15-9 Jingumae, Shibuya-ku, Tokyo 150-0001 Grand Deal Jingumae 1F

18. Niko and... on Meiji Avenue

Next up on Meiji-dori Avenue, you'll find niko and..., a flagship store that combines fashion, coffee, dining, and a bookstore all in one.

The entire store offers free Wi-Fi and charging, allowing you to sit down, enjoy a cup of coffee, and browse through books. The store changes its theme and interior design every 45 days. Just like reading a magazine, each visit brings a fresh experience.

niko and … TOKYO

6-12-20 Jingumae, Shibuya-ku, Tokyo 150-0001

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Omotesando Station to Aoyama Avenue

If Harajuku's Takeshita Street is considered a hub for spreading Japanese pop culture and kawaii fashion worldwide, Omotesando is the place where Japan receives the most cutting-edge fashion elements from around the world.

A visit to Omotesando is like taking a tour of fashion capitals like Milan and Paris, making it a hotspot for fashion enthusiasts.

19. Omotesando Hills

Photo by Pixta

Designed by renowned architect Tadao Ando, Omotesando Hills remains popular even after more than a decade since its opening. Many international brands opened their first Japanese store or flagship store here.

For example, brands like Y-3 by Adidas and The Organic Pharmacy, an organic cosmetics brand, have established their presence in this commercial facility. The annual Christmas lights display during the winter season is also highly anticipated by everyone.

Omotesando Hills

4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001

20. Tokyu Plaza Omotesando Harajuku

Photo by Pixta
Tokyu Plaza Omotesando Harajuku is located at a crossroads of Meiji Avenue and Omotesando Street, mid-way between Harajuku and Omotesando. With its stylish mirror facade that you can see up-close as you ascend the building with the elevators, it feels like entering a portal to another dimension.

Compared to Laforet HARAJUKU across the street, Tokyu Plaza is home to more international brands like American Eagle and Tommy Hilfiger. Of course, you can also savor the delicious pancakes from the famous Bills restaurant.

Additionally, there is a green oasis on the rooftop called Omohara no Mori; this is an open garden area that anyone can enjoy. If you get tired from shopping, take a break in this lush space, unwind, and escape the hustle and bustle of the city.

Tokyu Plaza Omotesando Harajuku

4-30-3 Jingumae, Shibuya-ku, Tokyo 150-0001

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21. SOU・SOU Aoyama Store: Modern Lifestyle Goods Made with Japanese Craftsmanship

SOU・SOU is a Japanese lifestyle and clothing brand renowned for its innovative use of traditional Japanese textiles and patterns.

At their Aoyama store, they offer a wide range of products and a welcoming atmosphere, inviting both their fans and those who may not yet be familiar with SOU・SOU but have an interest in Japanese culture. This store offers exclusive items not available on their official online shopping platform, as well as a tea room experience, making it a charming destination for visitors to Japan.

22. 3COINS Flagship Store

3COINS is one of the most popular budget chain shops for household items, with all their products priced at 300 yen (330 yen with tax). The household items you can find at 3COINS are more fashionable and often more durable than those sold at 100-yen shops.

The 3COINS flagship store in Harajuku has a flower shop - the brand's first attempt at selling fresh flowers, which are also priced at 330 yen. Inside, you can also find a section dedicated to the products of 3COINS' sister brand, ASOKO.

The store also offers the GOOD MOOD FOOD product line, featuring stylish packaging. These affordable items make excellent gifts for coworkers and friends.

3COINS Harajuku Main Store

〒150-0001 6-12-22 Jingumae, Shibuya-ku, Tokyo Akita Building 1F

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23. Santa Monica Harajuku Store

Santa Monica is another thrift store with a large fanbase in Japan. At their bright and inviting Harajuku store, they primarily sell second-hand trendy T-shirts for both men and women at very reasonable prices. Most of the shirts are priced at around 2,000 - 4,000 yen.

In addition to clothing, you can find a rich selection of exclusive goods and decorative items, making it a great place to shop for unique fashion pieces and accessories to create your own style.

Santa Monica Harajuku

〒150-0001 4-25-5 Jingumae, Shibuya-ku, Tokyo Santa Monica Harajuku st...

24. REISSUE Coffee: Superb 3D Latte Art!

At REISSUE Coffee, a Japanese latte art maestro diligently crafts unique latte art for customers. He creates both 2D and 3D latte art, and there's no challenge too big for him when it comes to latte art designs.

Reissue

3-25-7 Jingumae, Shibuya-ku, Tokyo 150-0001

25. The MATCHA TOKYO Cafe Omotesando Store

THE MATCHA TOKYO is an organic matcha green tea brand that focuses on health and the environment. The tea used in their food products and beverages is cultivated at their own tea farm.

THE MATCHA TOKYO operates several cafes in Tokyo, as well as in Osaka and overseas. At their Omotesando store, you can taste a wide range of drinks made with organic green tea, including their healthy matcha shakes, as well as Japanese confectionery that goes well with tea. They also sell sweets and protein drinks made with matcha green tea.

THE MATCHA TOKYO Omotesando

6-14-17 Jingumae, Shibuya-ku, Tokyo 150-0001

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Second-hand boutique "ALLU" discount of 10,000 Japanese yen

Enjoy Your Walk in Harajuku and Omotesando

Harajuku and Omotesando are home to many unique shops and cafes. We hope that our guide serves as a starting point for those who wish to explore this vibrant area of Tokyo.