KitKat Ruby Chocolate - 4 Ways To Enjoy The Newest Chocolate Type

KitKat Chocolatory Sublime Ruby, exclusive to the Japanese KitKat Chocolatory, was the first ruby chocolate product ever available to consumers anywhere in the world back in 2018. Since then ruby chocolate has spread all over the world in the form of many, mostly limited edition sweets and KitKat Japan has expanded their range as well.

Ruby chocolate might look and taste a bit like berry flavored chocolate at first. However, it is actually a completely new kind of chocolate, also known as the fourth type of chocolate after dark, milk, and white.

Let us tell you what is this new chocolate all about and how you can enjoy it!

What is Ruby Chocolate?

Picture courtesy of Ruby Chocolate
Ruby chocolate is the fourth type of chocolate ever introduced to the world and the first new kind since the introduction of white chocolate 80 years ago. The color of the chocolate is a bright pink and the taste is creamy, smooth, tart and fruity.

Although the taste is reminiscent of berries, no berries, berry flavor or color have been added. This special new flavor is derived from the ruby cocoa bean in a special process to enhance the unique flavor and look.

This new kind of chocolate was first discovered and created by the Belgian chocolate maker Barry Callebaut and first introduced to the public in 2017. However, it was not available to the public until KitKat introduced their KitKat Chocolatory Sublime Ruby in 2018.

Experience Ruby Chocolate Through KitKat

Picture courtesy of KitKat Japan
Nestle, who owns KitKat, created a strong bond with the creators of ruby chocolate as the first brand to introduce ruby chocolate to the public. As of March 2019, you can enjoy its unique flavor though KitKat in four different ways.

1. KitKat Chocolatory Sublime Ruby - The Original

Picture courtesy of KitKat Japan
KitKat Chocolatory Sublime Ruby (432 yen) is only available at the KitKat Chocolatory. Originally introducing the new kind of chocolate to the world, it still holds a special place in the heart of many ruby chocolate lovers.

KitKat Chocolatory Sublime is a special, high-quality version of the beloved wafer snack made with high-quality ingredients. The wafers of the KitKat Chocolatory Sublime Ruby are covered and filled with the precious ruby chocolate so you can fully enjoy its unique flavor.

2. KitKat Ruby Chocolate Everyday Nuts and Cranberry - The Mini Version

Picture courtesy of KitKat Japan
KitKat Ruby Chocolate Everyday Nuts and Cranberry Mini(87g 600yen) was newly introduced in March 2019. It is supposed to give the consumer the chance to enjoy this new type of chocolate whenever they want without having to go to a KitKat Chocolatory.

Almonds and dried cranberries have been carefully chosen as a topping to enhance the fruity flavor of the ruby chocolate. It gives the special chocolate a new flavor experience and texture.

Each bags contains a large number of mini KitKats. KitKat Ruby Chocolate Everyday Nuts and Cranberry Mini is a great way to try out the new kind of chocolate with friends and also as a souvenir.

3. KitKat Ruby Chocolate Everyday Nuts and Cranberry - The Snack Type

Picture courtesy of KitKat Japan
The snack type of KitKat Ruby Chocolate Everyday Nuts and Cranberry (31g 158 yen) is a bag filled with round little one-bite KitKats. They have the same ingredients as the KitKat Ruby Chocolate Everyday Nuts and Cranberry Mini but the topping is mixed into the chocolate instead of just on top.

They are not individually packed and perfect for a quick snack to carry with you wherever you go. Both varieties contain 55% of ruby chocolate so you don't miss out on the rich flavor with either of them.

Chocolatory Ruby Hot Chocolate - Only in Ginza, Tokyo

From The KitKat Chocolatory Ginza - Handmade Chocolate And Sweets
The KitKat Ruby Hot Chocolate (1000 yen) is only available at the KitKat Chocolatory Cafe in Ginza, Tokyo. It is served alongside a KitKat Chocolatory Sublime Ruby.

It is a thick and scrumptious treat perfect on a cold day. While the chocolate itself does not contain any berries or berry flavors, the hot chocolate is mixed with raspberry puree. This gives it even a deeper "red flavor".

The New Rubylicious Way to Experience KitKat

KitKat Japan is known for its incredible variety. In fact, they offered over 350 varieties since launching in Japan. Because of this reason, KitKat's are one of the most popular souvenirs in from Japan.

Be sure to try out this new kind of chocolate in the form of the popular snack and don't forget to bring some for your friends and family as well!

In cooperation with KitKat Japan

For more information on ruby chocolate visit rubychocolate.com